Tommy’s Express Car Wash celebrated a major milestone with the grand opening of its first-ever World Model location in Holland, Michigan. The three-day celebration, held July 11-13, brought out the local community for a weekend packed with giveaways, games, and family-friendly fun—highlighted by a customizable prize wheel that proved to be one of the most engaging attractions.

Set up prominently on-site, the Prize Wheel drew a steady stream of guests eager for their chance to spin and win. Each spin offered instant rewards, from free wash upgrades and exclusive Tommy’s Express swag to gift cards and local business giveaways. Its bright colors, crisp design, and satisfying “click” with each turn created an energetic, carnival-like atmosphere—perfect for a brand that’s all about delivering a standout customer experience.

The wheel wasn’t just about fun—it was also a clever branding tool. Fully customizable, it allowed Tommy’s Express to feature its own logo and branded rewards, enhancing visibility while creating memorable interactions with guests. Positioned alongside other attractions like the StrEATS Taco Truck and a car wash-themed inflatable obstacle course, the prize wheel helped elevate the grand opening into a full-on community celebration.

Saturday’s event also had a charitable focus. A portion of all car wash proceeds from the day were donated to the Outdoor Discovery Center, a local nonprofit dedicated to outdoor education and conservation. The gesture reflects Tommy’s Express’s broader commitment to community involvement—a value deeply rooted in the company’s origin.

Founded by the Essenburg family in 1969 with Quality Car Wash, the Tommy’s Express brand has grown through decades of innovation and a mission to serve communities. From their West Michigan roots to a global franchise vision, the team behind Tommy’s Express continues to build on a legacy of service, quality, and customer connection.

That spirit was fully on display at the World Model grand opening—where fun, philanthropy, and a spin of the prize wheel all played a role in celebrating the future of car wash excellence.