Game day in Atlanta is always electric—especially when it’s hosted at Mercedes-Benz Stadium, one of the premier sports venues in the world. Recently, the energy was turned up even higher thanks to MARTA, which brought fans an unforgettable match day experience centered around one very popular attraction: the Prize Wheel.

As Atlanta United fans packed into the stadium for a thrilling MLS matchup, MARTA was right there in the action, offering a chance to win exclusive swag, Breeze cards, and more. Positioned in a high-traffic fan zone area, MARTA’s Prize Wheel instantly became a fan favorite. The colorful wheel, the click of the spinner, the cheers of lucky winners—it was all part of the immersive atmosphere MARTA helped create.

“Game day with MARTA was 🔥!” the agency posted on social media. “Atlanta United fans pulled up repping fresh merch, snagged exclusive MARTA swag, spun the prize wheel, and scored Breeze cards and swag. Let’s go, Five Stripes! ⚽🔥”

The activation was more than just fun—it was a smart move in connecting directly with the Atlanta community. MARTA, the region’s leading public transit authority, makes it easy for fans to attend events at Mercedes-Benz Stadium, which sits in the heart of Atlanta and is accessible by multiple MARTA rail and bus lines. Hosting a pop-up at the stadium demonstrates how MARTA continues to go beyond transportation—engaging fans where they are, celebrating local pride, and making public transit a part of the game day experience.

And what a venue to do it in.

Mercedes-Benz Stadium, a $1.6 billion marvel opened in 2017, is home to both the Atlanta Falcons (NFL) and Atlanta United FC (MLS). It has hosted the Super Bowl, College Football Playoff National Championship, SEC Championship, and will be a key venue for the 2026 FIFA World Cup. As a hub for major sporting events, it provides MARTA with a high-profile platform to showcase how public transportation and community engagement go hand in hand.

Atlanta United, one of MLS’s most successful expansion teams, boasts a passionate fan base and a growing list of accolades, including an MLS Cup, U.S. Open Cup, and Campeones Cup. Their fans—known for their loyalty and high energy—showed up in full force, and MARTA’s Prize Wheel was a perfect complement to the spirited scene.

By incorporating the Prize Wheel into their fan outreach, MARTA created a meaningful and memorable activation. It was more than a giveaway—it was a celebration of Atlanta pride, smart transit, and the shared excitement of game day.

MARTA + the Prize Wheel + Atlanta United = a winning lineup.