Families from across Salinas, California gathered at Northridge Mall on Friday, July 12, 2025, for an afternoon of rodeo-themed fun that kicked off Big Week in true Western style. Held near the Round 1 entrance, the free, family-friendly event welcomed guests with interactive games, special appearances, and one crowd favorite: the Prize Wheel.

The Prize Wheel was a major highlight, drawing guests of all ages eager to spin and win. Lucky participants walked away with everything from California Rodeo Salinas tickets and branded swag to surprise giveaways. With each spin, cheers and smiles filled the space, adding to the event’s festive energy.

Attendees also had the chance to meet DUDE the Rodeo Mascot, try their hand at dummy roping, and enjoy plenty of photo-worthy moments. The event captured the excitement of the upcoming California Rodeo Salinas, one of the top 15 professional rodeos in the country and the largest in California.

As a proud community hub in Salinas, Mershops Northridge Mall once again proved it’s more than just a shopping destination. Known for hosting cultural celebrations and supporting local entrepreneurs, the mall served as the perfect place to bring neighbors together, celebrate tradition, and kick off one of the city’s most cherished annual events.

The California Rodeo Salinas isn’t just about thrilling competition—it also plays a vital role in giving back. As a not-for-profit organization, the rodeo helps generate more than $771,000 each year for local non-profits and western lifestyle organizations, reinforcing its importance to the region.

With a winning combination of community spirit, local pride, and exciting prizes, Northridge Mall’s rodeo kickoff celebration was a memorable start to big week in Salinas.