The expo prize wheel was a major attraction at the 117th Syracuse Auto Expo in Syracuse, New York. Held February 12–15, 2026, the event brought energy to Valentine’s Day weekend. Car enthusiasts gathered at the Oncenter to explore the latest vehicles. However, interactive experiences like the Prize Wheel added even more excitement. As a result, brands were able to connect with attendees in memorable ways.
The Syracuse Auto Expo has long been a tradition in Central New York. This year, the four-day showcase featured new cars, trucks, and SUVs from leading manufacturers. In addition, interactive displays kept visitors engaged throughout the show. Show hours ran Thursday and Friday from 3–8 PM, Saturday from noon to 8 PM, and Sunday from noon to 5 PM. Before the main event, the Charity Preview Night took place on February 11. Consequently, the expo blended community impact with automotive innovation.
Delta Sonic Car Wash Draws Attention with an Expo Prize Wheel
One standout exhibitor was Delta Sonic Car Wash, which featured a Prize Wheel at its booth. Through social media, attendees were invited to stop by all weekend. Guests could enter for a chance to win a Premier Detail. Moreover, they were encouraged to take a spin on the Prize Wheel and grab branded swag.
Because of the interactive format, foot traffic naturally increased around the booth. Visitors did not simply walk by. Instead, they paused, participated, and engaged with staff members. As a result, conversations about services and memberships were started with ease. The expo prize wheel created a fun moment that lowered barriers between the brand and potential customers.
Why an Expo Prize Wheel Works at Large Events
An expo prize wheel stands out in busy environments like the Syracuse Auto Expo. Although attendees come to see vehicles, they also enjoy experiences. Therefore, interactive elements help exhibitors compete for attention. The visual motion of the Prize Wheel attracts guests from across the floor. Meanwhile, the anticipation of winning keeps them engaged.
In addition, the Prize Wheel appeals to all ages. Families, couples, and individual shoppers can all participate. Because the experience is simple, no lengthy explanation is required. Participants spin, wait for the result, and celebrate their prize. Consequently, positive brand associations are created in just seconds.
Furthermore, the Prize Wheel encourages social sharing. When prizes are won, photos are often taken. As a result, brands benefit from additional exposure beyond the expo floor. This organic sharing extends the event’s reach long after the weekend ends.
Customizing the Prize Wheel for Your Brand
One of the most powerful features of the Prize Wheel is its customization. Each game can be fully tailored to match your brand, theme, or promotion. Whether it is used at trade shows, school carnivals, staff incentives, or customer promotions, personalization is simple. Moreover, no design skills or special materials are required.
Custom inserts allow logos, colors, and messaging to be displayed clearly. Therefore, the Prize Wheel becomes an extension of your booth design. For example, Delta Sonic Car Wash could align prize segments with detailing packages, discounts, or giveaways. In addition, branded headers and prize descriptions reinforce marketing messages with every spin.
Because customization is straightforward, updates can be made quickly. If promotions change, the wheel can be refreshed. As a result, the same expo prize wheel can be reused for multiple campaigns throughout the year. This flexibility increases long-term value while keeping engagement fresh.
Creating Memorable Moments at the Syracuse Auto Expo
The atmosphere at the 117th Syracuse Auto Expo was filled with excitement. Attendees explored stunning showrooms and interactive displays. However, experiences like the Prize Wheel made the event more personal. Instead of passively viewing vehicles, guests actively participated in booth activities.
During Valentine’s Day weekend, couples and families enjoyed the festive setting. Meanwhile, exhibitors benefited from extended interactions. Because people naturally gathered around the Prize Wheel, conversations happened organically. Staff members could explain services, answer questions, and build trust.
Ultimately, the expo prize wheel helped transform a standard booth into a destination. Engagement was increased, brand awareness was strengthened, and leads were generated. While vehicles remained the stars of the show, interactive marketing tools amplified the overall experience.
For businesses planning future expos in New York or beyond, the success seen in Syracuse offers a clear lesson. A customized Prize Wheel adds energy, visibility, and measurable results. Therefore, when the next expo arrives, an interactive strategy should be part of the plan.