A Prize Wheel created excitement and meaningful engagement during Sophie’s Squad’s annual Hockey Hits Back doubleheader in Duluth, Minnesota. The event took place on January 11, 2026, at the University of Minnesota–Duluth. Because community connection is central to Sophie’s Squad, interactive elements were used to draw fans into conversations about mental health. The Prize Wheel played a key role in that effort. Instead of passive displays, attendees were invited to participate, engage, and learn. As a result, the Prize Wheel became a focal point for awareness, interaction, and positive energy throughout the venue.
Interactive Experiences That Amplified Mental Health Awareness
Sophie’s Squad traveled north to host its annual Hockey Hits Back doubleheader with the University of Minnesota–Duluth. While the on-ice matchups drew strong crowds, the off-ice engagement mattered just as much. Therefore, the Prize Wheel was used to create an approachable and welcoming experience for fans. Each spin encouraged conversation, curiosity, and participation. Because mental health discussions can feel heavy, the Prize Wheel helped create a lighter entry point. As fans gathered around, awareness messaging was shared naturally and without pressure.
Strengthening a Longstanding Partnership Through Engagement
The partnership between Sophie’s Squad and the University of Minnesota–Duluth runs deep. Consequently, the event carried emotional significance for both organizations. Gabbie Hughes, co-founder and lead ambassador of Sophie’s Squad, played her college hockey at Duluth. Because of those roots, engagement at this event needed to feel personal and authentic. The Prize Wheel supported that goal by drawing fans closer to the mission. As attendees spun the wheel, they also learned why mental health advocacy remains central to the program.
Community Connection Through Simple, Memorable Interaction
Prize Wheel experiences work because they are simple, visual, and inclusive. At this Duluth, Minnesota event, the Prize Wheel attracted fans of all ages. While some attendees came for the hockey, others were drawn in by the activity itself. Therefore, the Prize Wheel acted as a bridge between entertainment and education. Conversations flowed more easily once people were engaged. As a result, Sophie’s Squad volunteers were able to share resources, stories, and support information in a relaxed setting.
Elevating Booth Engagement With a Prize Wheel
Sophie’s Squad ran booths throughout the venue to connect directly with the Duluth community. However, static booths can sometimes be overlooked. That challenge was reduced with the addition of a Prize Wheel. Because the wheel encouraged movement and participation, foot traffic increased. Fans stopped longer, asked questions, and explored educational materials. In addition, merchandise purchases were supported by the increased visibility. The Prize Wheel helped transform the booth from a stop-by table into an experience.
Reinforcing Unity During a High-Profile Doubleheader
The women’s team faced top-ranked Wisconsin, while the men’s team competed against Lindenwood University. Although the competition was intense, the atmosphere emphasized unity and support. Before the women’s game, a pregame puck drop honored mental health awareness. Because the Prize Wheel was active throughout the event, the message extended beyond the ice. Engagement continued before, during, and after the games. This consistency strengthened the overall impact of the day.
Expanding Impact Beyond the Rink
In addition to the Hockey Hits Back games, Sophie’s Squad extended its advocacy across multiple Duluth events that weekend. Therefore, the Prize Wheel strategy aligned perfectly with a broader outreach effort. Whether at hockey, basketball, or youth tournaments, interactive engagement remained essential. The Prize Wheel model demonstrated how simple tools can scale impact. By meeting people where they are, conversations about mental health became more accessible and less intimidating.
Why a Prize Wheel Works for Advocacy Events
A Prize Wheel is effective because it invites participation without pressure. Instead of asking people to approach serious topics directly, it offers an invitation to engage. Consequently, organizations like Sophie’s Squad can start conversations organically. At the January 11, 2026 event in Duluth, Minnesota, that approach proved successful. Fans left with more than memories of great hockey. They left with awareness, connection, and a deeper understanding of mental health advocacy.
Lasting Impressions Through Interactive Design
Events are remembered for how they make people feel. Because the Prize Wheel added excitement and interaction, the experience stayed with attendees. Sophie’s Squad continues to prioritize visible, approachable engagement across Minnesota and beyond. As shown in Duluth, a Prize Wheel can elevate an event while supporting a meaningful mission. That combination ensures impact lasts long after the final buzzer sounds.