Banks and credit unions often seek ways to engage the public beyond traditional marketing. For DEXSTA Federal Credit Union, the Prize Wheel proved an effective tool for drawing attention and starting conversations. During National Night Out 2025 at Glasgow Park in Newark, Delaware, the colorful spinning wheel attracted visitors of all ages. Guests stopped to take a turn, win candy or small prizes, and talk with DEXSTA’s friendly team. The simple game helped create a warm, welcoming atmosphere.

A Fun Way to Foster Engagement

National Night Out is a nationwide event that promotes police-community partnerships and neighborhood unity. On Tuesday evening, August 5, DEXSTA joined the New Castle County Division of Police and other organizations to celebrate. Their booth featured informational brochures, free pencil cases, and the always-popular Prize Wheel. As families gathered to spin, DEXSTA staff shared their commitment to financial education and community service. The activity encouraged lighthearted interactions and meaningful conversations.

Why the Prize Wheel Works for Banks

A Prize Wheel offers banks and credit unions a unique advantage at public events. The sight and sound of the spinning wheel naturally draw attention. Visitors are inclined to linger, giving staff valuable time to share their message. This dynamic exchange often leads to stronger connections with potential customers. For DEXSTA, the custom Prize Wheel was not only a source of entertainment but also a tool for building trust and awareness. The fun, interactive nature of the game left a lasting impression on attendees.

A Longstanding Commitment to Service

DEXSTA’s involvement in events like National Night Out reflects its history of community support. Founded in 1937 during the Great Depression, the credit union began with 22 members and $110 in pledges. Workers at the DuPont Experimental Station created it to provide fair loans when banks could not meet their needs. Over the decades, DEXSTA has grown to serve more than 41,000 members with assets exceeding $410 million. While its services have expanded to include mortgages, IRAs, and credit cards, its mission remains focused on helping people.

Building Stronger Communities

National Night Out offers an opportunity for local organizations to engage with residents in a positive setting. Across the country, neighbors gather for cookouts, safety demonstrations, and community-building activities. For DEXSTA, participating with a Prize Wheel was a way to connect beyond banking services. It showed their dedication to supporting safe, caring neighborhoods. The evening concluded with gratitude to the New Castle County Division of Police for organizing a memorable event. This partnership between law enforcement, residents, and local institutions underscores the value of working together for a stronger community.