Apartment communities across the country are finding new ways to stand out—and one of the simplest, most effective tools they’re using is the Prize Wheel. Whether it’s for lease-up incentives, resident events, or community engagement, the Prize Wheel delivers excitement, energy, and measurable results.
The Eames: A Sacramento Apartment Community With Vision
The Eames, a luxury apartment community in Sacramento, California, is a perfect example of how to creatively use a Prize Wheel for apartment marketing and retention. Known for its inspired design, resort-style amenities, and modern lifestyle focus, The Eames goes beyond the ordinary to deliver extraordinary living—and that includes its leasing strategy.
The “Spin & Win” Campaign: Turning Tours into Excitement
To make tours and applications more exciting, The Eames introduced a “Spin & Win” Prize Wheel campaign. Here’s how it worked:
- Each month, all new applicants were entered into a raffle.
- One lucky applicant was selected at random.
- That winner got to spin the prize wheel and walk away with a fun reward.
From gift cards and branded swag to rent discounts and tech gadgets, every spin delivered a buzzworthy experience. Not only did the campaign drive more traffic, but it also gave leasing agents a fresh, fun way to engage with prospective renters.

Why Prize Wheels Work in Apartment Communities
Whether you’re managing a luxury property like The Eames or a more traditional complex, Apartment Prize Wheels can play a powerful role in:
1. Attracting New Renters
- Prize Wheels make open houses and leasing events feel interactive and rewarding.
- They’re perfect for lease-up promotions, creating a sense of urgency and excitement.
- Guests are more likely to remember the community—and tell others about it.
2. Boosting Resident Retention
- Use the Prize Wheel during resident appreciation events or renewal campaigns.
- Offer perks like free rent credits, reserved parking upgrades, or gift baskets.
- Residents feel valued, which encourages renewals and referrals.
3. Elevating Brand Perception
- A custom-branded Prize Wheel enhances your community’s image as vibrant, engaging, and fun.
- At The Eames, it aligned perfectly with their commitment to offering “more than the standard.”
Customizable, Portable, and Built to Last
The Prize Wheels from PrizeWheel.com come in four sizes—from 14” tabletop versions to a 40” floor model—and can be fully customized to match your brand, colors, and prize options. For apartment communities, medium or large sizes are ideal for leasing offices, clubhouses, and community events.
Need to take your show on the road? Travel cases and carrying bags make it easy to bring the fun to off-site marketing events or sister properties.




Make Your Next Apartment Event Unforgettable
As The Eames has shown, a simple spin can turn an ordinary tour into something memorable. If you’re looking for apartment leasing ideas that deliver real results, the Apartment Prize Wheel is a proven crowd-pleaser.
Whether you’re launching a new property, planning a lease-up strategy, or simply looking for fun ways to engage your current residents—make it exciting, make it visual, and let them spin to win.
Ready to elevate your next apartment event?
Explore our customizable Apartment Prize Wheels and get started today.