The Prize Wheel is one of the most effective ways to attract attention, engage booth visitors, and generate leads at a trade show. Whether you’re exhibiting at a small expo or a major convention, incorporating a prize wheel into your trade show strategy can help you stand out in a crowded venue.
In this article, we’ll explain exactly how to use a prize wheel at a trade show—from setup tips to prize ideas—so you can create an interactive, memorable experience for your attendees.
Why Use a Prize Wheel at a Trade Show?
Prize Wheels draw crowds. The spinning action, sound effects, and anticipation of winning naturally attract attention.
They increase engagement. Attendees are more likely to stop at your booth and spend time learning about your brand if there’s a fun, interactive element.
They generate leads. You can collect contact information as the “entry fee” for a spin—making it easy to grow your lead list.
They make your brand memorable. A customized prize wheel with your logo and colors keeps your branding front and center in a fun and positive context.
Step-by-Step: How to Use a Prize Wheel at Your Booth
1. Choose the Right Size Prize Wheel
- Small (14″) or Medium (20.5″) Prize Wheels are perfect for tabletop displays and tight booth setups.
- Large (31″) or Extra Large (40″) Prize Wheels are great for standing displays that can be seen from across the exhibit hall.
👉 Compare Prize Wheel Features, Sizes and Cost Here
2. Customize the Prize Wheel
Use downloadable templates to design your own prize inserts. Customize with:
- Branded colors
- Prize names or icons
- QR codes or discount codes
- “Try again” slots to keep the fun going
Make sure your design matches your overall booth branding for a professional look.
3. Create a Simple, Fun Giveaway
Offer a mix of small and big-ticket prizes. Example ideas:
- Branded swag (pens, stickers, mugs)
- Free samples
- Discount vouchers
- Gift cards
- A “grand prize” (like an iPad or free service)
Pro Tip: Make the prize odds part of the excitement—rare but high-value items keep people curious.
4. Use the Prize Wheel to Collect Leads
Before someone spins, have them:
- Scan a QR code to fill out a form
- Drop a business card
- Follow your brand on social media
- Sign up for a newsletter
5. Train Your Staff
Booth staff should:
- Welcome attendees warmly
- Explain how to play and what they could win
- Tie the spin into your product or service pitch
- Celebrate wins enthusiastically—especially in a crowd!
Bonus Tips to Maximize Results
- Place the wheel near the aisle to catch foot traffic.
- Use signage to clearly promote “Spin to Win” or “Free Prizes!”
- Create a daily giveaway time to build excitement and crowds.
- Capture photos and videos for social media promotion.
Final Thoughts
Using the Prize Wheel at a trade show is a simple, proven way to create buzz, drive traffic, and build stronger brand connections. With a bit of preparation and the right prizes, you can turn casual passersby into qualified leads and loyal customers.
Need a prize wheel for your next event?
We offer high-quality, fully customizable prize wheels in four sizes—made in the USA—with accessories to make transport and setup a breeze. Shop Now!